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BCI Studios To Represent UFC Superstar, Israel Adesanya In Africa



Israel Adesanya

Says It’s Exclusive Rep. For Paradigm Sports Management and Attain Peace Sports Management
By Matthew Ogune, Abuja
BCI Studios said it had entered into a strategic patnership with Paradigm Sports Management (PSM) and Attain Peace Sports Managrment (APSM) to exclusively represent them and their clients on the African continent.

In the corollary, BCI studios announced that it was solely blazing the trail in the celebrated partnership, beginning with the representation of UFC Middleweight Champion, Israel Adesanya both in Nigeria and in Africa.

BCI studios stated that the collaboration with Paradigm Sports Management along with Attain Peace Sports Management was aimed at expanding “the reach of African talents like Isreal Adesanya represented by the partner organizations on the continent and globally through a variety of strategic marketing campaigns, brand extension opportunities and commercial ventures.”

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Israel Adesanya, the undefeated UFC Middleweight Champion, is frequently regarded as one of the best strikers in the world of mixed martial arts.

According to their profiles BCI Studios is a leading full-service multi-media company based in Lagos, Nigeria.

On their parts, Attain Peace Sports Management is the leading combat sports management agency in Australia and New Zealand, while Paradigm Sports Management is an international market leading multi-sport, business and media company that manages and enhances the careers of many of the top athletes in the world.

Managing Director at BCI Studios, Baba Agba said: “We at BCI are very excited to be partnering Paradigm Sports Management and Attain Peace Sports Management in Africa.

“This first-of-its-kind partnership is revolutionary for sports management on the continent and is part of our strategic steps to diversify and expand our company’s client base and offerings.”

Director of MMA, Management at Paradigm Sports Management, Tim Simpson, said: “Paradigm Sports has had success in the past using a decentralized partnership model to extend our reach in specific markets.

“We are excited to have found the right partners to service our needs in the Nigerian/African market, and look forward to working alongside their team to continue to drive excellent results for Israel Adesanya and our wider client base.

Speaking about the collaboration, Israel Adesanya stated: “Nigeria is my first home, and the African market is incredibly important to me. I’m very happy that my management team has partnered BCI Studios to do great business in the region, and I can’t wait to get back there as soon as I can!

Ash Belcastro of Attain Peace Sports Management remarked: “We are excited about the partnership and very much look forward to the future.

“Baba (Agba) and BCI are great fits for both Israel Adeyanju and the team. We cannot wait to get over to Nigeria once travel is permitted.

“We look forward to journey ahead and how this partnership will shape the business on the continent.”


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