Brand Africa To Announce Top 100 Most Admired Brands On The Continent May 25

Brand Africa is to unveil the 2022 Brand Africa 100: Africa’s Best Brands rankings on Africa Day, 25 May 2022 in Lagos, Nigeria.

The rankings will encompass the Top 100 brands in Africa, and the leading brands in West Africa and Nigeria – and the brands Africans regard as symbolising African pride.

Despite optimism about the continent over the past 10 years, on average only 20% of the leading brands admired by Africans are made in Africa.

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However, against the backdrop of rebuilding economies devastated by the Covid-19 pandemic, the urgency to respond to the impact of climate change and broader sustainability issues, and the acceleration of AfCFTA’s goal of driving greater intra-African trade there is anticipation that over the medium term, African brands will begin an upward competitive trajectory.

In Nigeria, Coke, Dangote, DSTV and GT Bank have dominated the rankings over the years. Samsung is the #1 regional brand in West Africa. Which brands will lead in 2022? Will the rankings reflect a shift in the share of Top 100 for African brands? Which brands do Africans regard as embracing African pride?

In recognition of the outstanding individuals whose leadership has been a catalyst for sustained brand-led growth for their Made in Africa brands and businesses and their contribution to the industry over the years, this year Brand Africa will recognize a corporate leader and a practitioner from the marketing, branding, communications, research and media industry with an Africa Brand Leadership Excellence award.

The event will be livestreamed from Lagos, Nigeria. Register here https://register.brand.africa/Home/Register and join a global and African audience of leading thought leaders, media and decision makers focused on building, invested in Africa’s success.

The results will once again be published as the cover feature of African Business which will be on sale globally from beginning of June 2022.

The 2022 Brand Africa 100: Africa’s Best Brands will be presented by Tecno, organised by Brand Africa partners in Nigeria, AT3 Resources and Open Squares Africa, and supported by Africa Media Agency and BCW in communication globally.

For Information on the Brand Africa agenda, initiatives and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022
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For Media Inquiries Contact:

Nigeria

Terry Kunle, AT3 Resources

Email : [email protected]

Whatsapp/Tel : +234 909 880 1137

Global

Vusi Mtshali, BCW Africa

Email : [email protected]

Whatsapp/Tel. : +27 79 095 5570

Register for the livestream at https://register.brand.africa/Home/Register

About Brand Africa 100: Africa’s Best Brands

Recognizing that brands drive the growth, reputation and competitiveness of nations, Brand Africa (www.brand.africa) was established in 2010 as a brand-led non-profit intergenerational movement to inspire a brand-led African renaissance. It’s goal is to drive a brand-led transformation of the continent’s brand, image and wealth. The Brand Africa 100 | Africa’s Best Brands, has been the flagship initiative of Brand Africa since 2011. The rankings are announced on or around Africa Day, 25 May every year since 2011. Now in its 12th year, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis of brands and underlying businesses in Africa, covering 30 countries that represent all of the continent’s five economic regions. Collectively these countries account for over 85% of the population and over 85% of the GDP of Africa. The survey is conducted by the world’s leading mobile based research firm,

Geopoll, with insights provided by the world’s largest information research firm, Kantar working with in close collaboration with Africa’s premier branding, strategic communications and intellectual property advisory firm, Brand Leadership. For more information on Brand Africa 100 | Africa’s Best Brands visit: https://www.brand.africa/Home/FAQs